Remember that ancient technology called “MMS”? What about the even older “SMS”? Thanks to newer technologies such as social media, advertisers have ignored the potential of these two technologies. We’re not saying all of them have completely switched to new media, but it’s a rare thing to see brands such as Starbucks opt to go for such strategies. First lets put things into perspective. Starbucks decided to send opted-in users SMS trivia in an attempt to convince them to sign up for summer alerts. The prizes for the correct answers were 100 copies of the Great Gatsby soundtrack. The correctRead More

Not since the invention of the .gif format has the world been so attracted to motion. We’re talking about video, a thing 10 years ago would have been considered mediocre. But in 2005 Youtube started it all and now we see videos passing the 1 billion mark of visitors. This is very impressive and it’s also a resource you should take into account. If you have a business you might want to resort to videos, but not how PSY did it when he rose to fame. Since video is an easy way to consume information and it’s the most complexRead More

So you’ve just started a business, made a Facebook page and started handling the audience on your own. The number of people who like your Facebook page has improved day by day and the feedback has also been fine. You haven’t required the services of any social media managers and it all seems to lead into a good direction, until something horrible happens. This morning we came across what seems to be one of the worst meltdowns in Social Media. Amy’s Baking Company Bakery Boutique & Bistro is a restaurant that was featured on Gordon Ramsay’s show “Kitchen Nightmares” whereRead More

When it comes to smoothing out the lines between apps, we can’t thing of a better company at it than Google. We like the way the apps are tightly integrated into the whole Google experience and now the guys from Mountain View are making them even better. They have just announced the introduction of the shared storage feature on Google+, Gmail and Drive. This means you can access all 15GB of storage no matter the app your in. In the past Google gave you 10GB of storage for Gmail and only 5GB for drive. Starting today that’s a thing ofRead More

In case you we’re wondering how was Twitter making money all these years the answer is tricky. Fortunately from now on the answer is going to be much easier because Twitter has just introduced advertising features. The basics Meaning that you can now advertise messages, product announcements and everything you can think of (well, not everything. Make sure you read the terms and conditions!). Just like normal tweets you have to keep it short and simple, so a little bit of creativity is needed to get the attention of your audience. The second thing you can advertise is accounts. ForRead More

Well, not Snickers themselves, but AMV BBDO were the ones who came up with this brilliant SEO campaign. While we try to focus on finding the best keywords for the strategies we develop, AMV BBDO focused on one type of words that nobody took into account, although they exist (and they are being used a lot!). Snickers has a pretty awesome “You’re not you when you’re hungry” campaign with stars such as Betty White and Robin Williams. The ads were very well received and it was only natural to try something else for the online audience. That’s why Snickers (orRead More

Google is just days away from its I/O conference and there have been many speculations regarding hardware and software innovations. One particular feature we’re interested in is Google Maps. As I’m sure you know Google has the most used mapping system in the world on both PCs and smartphones. Although the best, Google hasn’t really given Maps the attention it needed over the past years and this sole fact kind of left us wanting more. First of all the sidebar will soon be a thing of the past, with Maps taking over your entire screen. Google describes the experience asRead More

What’s the most pirated pieces of software in the world? We don’t know for sure, but Adobe Photoshop has to be one of the most downloaded programs from trackers. So far Adobe couldn’t really counter the piracy problem. Usually cracks would be developed to skip the registration process, so every PC user with a decent graphics card could attempt at being the next digital artist. Adobe released six Creative Suites so far with no real anti-piracy measures, but things are about to happen. If you’re a Mac user chances are you own at least one Creative Suite app and chancesRead More

Social Media has become a tool so common everybody takes it for granted. It’s on our computer, on our mobile phone, even on our smart TV. It allows brands to reach more audience and increase their revenues and profits. We can draw the conclusion social media is just another platform for companies to sell. But has it got moral values? You see, social media differs from any other form of advertising because it involves real people all the time. Social media doesn’t have rating points, but real people that go to work, share their thoughts and interact with other realRead More

Words cannot describe a nation’s feelings after the horrible events in Boston. But we can prove to be strong by acting quickly for those who need our help. Massachusetts Governor Deval Patrick and Boston Mayor Menino announced the formation of The One Fund Boston, the purpose of which is to raise money to help those families most affected by the tragic events that unfolded during Monday’s Boston Marathon. “I am humbled by the outpouring of support by the business community and individuals who are united in their desire to help; The One Fund Boston will act as a central fundRead More