The elements of an internet marketing campaign
Each Internet marketing campaign we create includes a multitude of steps that we diligently follow for effective results and because we want to follow all the best practices in the field. These steps are:
- Performing a complex Internet marketing research of previous programs and campaign
- Doing a competition analysis to see how we can best explore your business’ assets
- Using the insights derived from these efforts for Internet marketing planning (strategy, targeting, preferred channels, etc.)
- Creating the elements that are necessary for the campaign (text ads, banner ads, video ads, landing pages, URLs, etc.)
- Implementing an Internet marketing monitoring tool to track all the key performance indicators
- Building and deploying a framework for Internet marketing reporting that delivers actionable data
Sacramento Design Network only designs Internet marketing solutions that address every aspect of your business needs and we always tie in objectives that have a real impact on your business.
The benefits of an Internet marketing campaign
As our in-house Internet marketing experts say, we leave nothing to chance and we use every piece of valuable information to address the audience’s needs and your business needs. These needs will be joined in a set of objectives that we will establish for the Internet marketing solution that Sacramento Design Network will provide. As any Internet marketing specialist can say, your online advertising budget can be spent effectively to:
- Increase brand awareness (mainly done through display advertising campaigns)
- Drive more targeted traffic to your website
- Target the exact users you want to attract as customers
- Place your ad and, consequently, your brand, in an environment that is appropriate and which can boost click through rates (CTR)
- Do Internet marketing research with the tools and information provided by different platforms and search engines
- Use Internet marketing planning to boost your sales
- Reward your users for their loyalty and improve customer relations
- Improve your CRM (customer relations management program) with valuable insights
- Employ Internet marketing monitoring to constantly adjust your campaign and other elements with the acquired know how (landing pages, website, visual identity, user experience ).
The best Internet marketing solution for your business is always the ones custom designed to fit your needs and your audience’s expectations. Whether you send them an email, target them in campaigns or engage in link building, each effort has to be properly included in your strategy and optimized for best results. Internet marketing reporting should be included in each and every effort of this kind, in order to increase return on investment (ROI) and guarantee that your advertising budget is put to good use.