Why mobile apps are essential for your business
The mobile Web is an amazing place, evolving at an astonishing rate and opening our minds to tremendous opportunities. Imagine that:
- 66% of the US population accesses the Internet every day on their smartphone and most of them never leave home without their phone
- 94% of US smartphone users look for local information on their phone and 90% take action as a result, such as making a purchase or contacting the business
- 96% of US residents have researched a product or service on their device
- 35% of US smartphone users have made a purchase on their phone
- Smartphone penetration has gone up by 44% in 2012
- 62% of US residents have used their smartphones every day in the past 7 days.
Source: Our Mobile Planet study by Google
These amazing numbers show us that mobile is a bigger part of our lives that we image and, consequently, is an essential part of your customer’s lives. That is why mobile application development has become a great tool that can help you leverage the potential of this change for your business’s benefit.
Smartphones are used everywhere, at all the hours of the day. Their portability makes them a constant resource of information, services and support for whatever the user needs. As mobile app developer, we always try to innovate based on the users’ needs and help businesses achieve more from the web than just having a website. There is even an entire generation that is growing up with mobile devices, skipping desktops and laptops. Today’s youngsters are more familiar with mobile device applications than they are with books. That is why it will become essential how your business responds and adapts to the advent of mobile apps.
By engaging in this environment, you can provide your customers or prospective customers with an effective solution to one of their needs. You can entertain them and give them a contact point that is in their constant reach and that they can use to connect to you whenever they want or need.
How to choose the right mobile application development company
If you are ready to make a step into the right direction and have a mobile website or a mobile app created for your company or for one of your brands, it is important that you partner up with the right mobile application development company. This way you make sure that it will deliver quality services and support throughout this entire project.
We believe that a dedicated, passionate and reliable mobile app developer should exhibit:
Proof of experience – observe the agency’s mobile web applications portfolio and ask for details if you want to learn from other clients’ experience.
Long term commitment – if the agency has a predilection for long term partnerships, then you have a good sign right there. The willingness to take on a big project makes for a good start and shows involvement and dedication, which means that the mobile device applications that you commission will be top notch for the company.
Passion – this is a more subjective element, but it is also one of the most obvious traits you can observe in a team of mobile application developers. The way the team members talk to you, the enthusiasm in their emails – you can detect true passion in every detail, so don’t overlook it.
Openness – first of all, the thing you can observe from the start is the degree to which an agency is open about how they engage in the mobile application development process (of course, excluding confidential information), about how interested they are in doing their job correctly and fairly.
Willingness– a mobile application development company’s dynamics and flexibility will manifest in its team’s willingness to answer your questions and provide you with useful and relevant information. If your emails do not get an answer in due time, or if you receive incomplete responses, maybe you should ask for clarifications.
Expertise – test the mobile application developers’ expertise by asking questions about more technical terms (if you are acquainted with them) or ask them to explain the technical terms you don’t understand. If you receive a complete, professional explanation, then it becomes clear that they master their field of expertise.
Mobile Apps
Remember that mobile apps have become part of our daily routine and will continue to build up as an important gate to the way we connect with the web, and with the world and people that are important for us. As smartphones and tablets become increasingly available and affordable, mobile web applications will expand in usage and engagement and may even reshape the way the web works. We can already foresee that change, and there is a lot to be achieved by your business with the right tools and resources.
Should you be interested in our mobile web applications creation services or in creating a mobile website for your business, please contact us for a custom offer, based on your needs.