Conversion rate measuring occurs in search engine marketing in order to evaluate the success of an campaign. Conversion tracking entails that all the actions that your website make will be tracked according to the objective of the page. It also includes both content-related techniques and a technical approach that both meet in landing page optimization, for example. In order for you to better understand the conversion optimization process, we will describe in steps.
How to set up the conversion rate optimization process
In order for conversion tracking to happen, we handle the implementation of a complex and thorough process that will enable you to have a high Return on Investment for your internet marketing campaign:
Step 1: define a goal for each page on your website. We will help you increase your organic search rankings by creating quality content for your website and by helping you set an objective for each of the pages on your website. What do you want the user to do on each page? Do you want him to fill up a form, subscribe to a newsletter , download something or maybe buy a product or a service? Knowing what you want a user to do will provide you the means to offer him a better customer experience by filtering the information and providing him with all the essential information or means to reach his goal.
Step 2: set up an internet marketing campaign, which we recommend to build up by using professional help. The detailed approach is presented in the dedicated page on our website. Sacramento Design Network offers complete search engine marketing services, including the creation, implementation, monitoring and evaluation of two or more campaigns.
Step 3: set up a conversion funnel. This is a technical concept used in e-commerce operations to describe the route a consumer takes from your internet marketing campaign and up to making a purchase from your website. This will enable conversion tracking and the constant improvement of all the customer experience elements in your campaign and on your website.
Step 4: monitor the lead generation process, couple it with insights from organic search rankings and see what your users like most about the content on your website and how you can optimize it for best results – getting the clicks on your ads to convert in sales in your website.
What to improve in conversion optimization
The conversion rate optimization process includes the constant tweaking of several elements in an internet marketing campaign [link to Internet marketing campaign page – no follow], according to user feedback, meant to provide the potential customer with a better, more useful and more rewarding experience.
In order to maximize the chances for a visitor on your website to also become a customer, you need to improve several aspects of your website. This is summarized in the concept of landing page optimization, which includes:
- setting a clear goal for the pages you send the users to from the search marketing campaign
- clearly and transparently defining the benefits for the user in case he decides to convert (and become a customer, subscriber, etc.)
- the offering of several payment methods if your website is an e-commerce application
- having some clear terms and conditions for the desired actions (a return policy, an unsubscription policy, etc.)
- being transparent about the processing of personal information and its protection
- indicating what action you want the user to perform by the use of a call to action
- offering the user enough detailed information so that he or she can trust your website with processing personal information and payment information.
All these details, together or individually, impact the lead generation capacity of your campaign and Sacramento Design Network treats them as important parts of the conversion optimization process. Continually performing conversion optimization will ensure that the money you invest in an internet marketing campaign will bring qualified leads to your website, or targeted traffic – people who are willing to make a purchase if they are provided with the right offer and easy steps to do so.