For those less specialized in search engine optimization jargon, SEO keyword research is the process through which the most competitive keywords related to your business’s specialty are selected and included in your website, both through content copywriting and by optimizing the website’s code, according to SEO standards. The steps taken to find and choose these keywords are very thorough and complex ones. Proper website keyword research should be done by specialists who master the techniques and vast data related to the search marketing field, so your website can benefit from valuable and long lasting results from this activity.
Why keyword selection for SEO is important
You may be wondering why website keyword research is so important for your business, so we are here to answer that question. Having great content that is easy to find by users and easy to understand by search engines will improve the chances that your website will appear on the first page of search engine results for particular search queries (the string of words an internet user inputs into a search engine). This SEO improvement to your website means that you will have a competitive advantage, that you could grow the traffic on your website and even increase your sales. But let’s see how the keyword selection for SEO works.
Sacramento Design Network starts by thoroughly researching the most used search terms related to your business’s line of activity. This is by using advanced software and dedicated applications, as well as information provided by search engines themselves, on platforms such as the Google AdWords Keyword tool. In parallel, we use other specialized tools to track any SEO improvement that your competitors might have done on their websites, so we can know how to best use your assets. The next stage is to perform keyword selection for SEO from these often hundreds or even thousands of keywords according to the following criteria:
- relevancy for your website and line of business
- competition level on search engines for individual keywords
- number of searches on major search engines for each keyword
- number of local searches for those keywords, in case you are interested in local SEO services
- content analysis to see how engaging the keywords are.
We use this SEO keyword research information and correlate it with the information extracted from your website’s analytics data, if you already have a website. Also, if you have previously invested in internet marketing campaigns, we will also collect the historic data and refine it until we identify the best set of keywords that rise to the highest SEO standards.
Keeping up with changes in website SEO optimization
Since search engines are always changing the way they work, as you can read about on our search engine optimization page¸ these modifications also influence the way we do website keyword research. That is why we consider keyword selection for SEO as being a dynamic process, which must be constantly monitored, analyzed and improved, according to changing users’ needs and whishes.
Besides from providing SEO improvement for keywords that have a high volume of searches, we also focus on the long tail keyword demand. Long tail keywords are more complex phrases used by users to search for their interests on the web. Here is the difference between a normal keyword and a long tail keyword:
- normal keyword: “new iPhone 5” or “new Mercedes S Class”
- long tail keyword: “best iPhone 5 price” or “new Mercedes S Class configurator and prices”.
The user who engages in log tail keyword search is more likely to make a purchase or make an action that is valuable for your business. This is also an important factor to consider when paying for local SEO services, because it could help you greatly to become one of the best in business in your area or region.
Of course, even with the best SEO keyword research, it will take a lot of work to compete with the players in your field if you are just starting, especially if among the top 10 results for the keywords you want to rank for a big brand hold a good spot. It is fundamentally important to understand the difficulty and intricacies of the website SEO optimization process in order to make the best of it and use it to your advantage.