Social media design is a new and exciting area in which we can explore our creativity to embellish the social media channels we use, whether it’s for business or for personal branding. The main purpose of all this: to fascinate and capture our audience’s attention.
An innovative Facebook cover photo, a new Twitter design or other custom social media design items can really set you apart from your competition and bring along many more benefits.
Professional social media graphic design
Having a professional designer to create your key visual assets to use in social media design has 5 important key benefits:
Your brand’s visual identity will be coherent, consistent and compelling across all channels.
Your customers and prospective customers will be able to tell which Facebook pages, Twitter channels and LinkedIn profiles are really your company’s and not fake ones.
All your channels will look and feel more professional, thus imposing a standard for your competitors.
You will make sure that you are using custom social media design which you have copyright for.
You will provide your consumers with a reliable feeling of familiarity and strengthens the emotional bonds you have started to create with them.
Social media web design has become increasingly important since Internet users have been spending more and more time online, being more prone to see your page’s Facebook cover photo or your LinkedIn page design than your website. Users’ habits of searching the web for information have changed, and you have more chances to connect with your potential customers in an environment that is familiar to them, such as a social network.
hese ever changing environments require a lot of attention and a fast response time, even in terms of design. You can use custom social media design to promote new offers, highlight a campaign, reward a fan for his or her loyalty or even promote a business partnership. There are numerous opportunities you can use to enlarge your fan base, generate an emotional reaction from your audience and gain good will for your brand or your company.
Beautiful, original or surprising social media web design can also increase awareness and showcase your brand’s creative power, its innovation capability and its ability to cater to its customers’ needs and wishes. This is a proactive way to get closer to your audience and really test what they like and what they respond the best to. Don’t limit yourself to just using a logo or stock photography.
Flexibility and creativity in social media web design
It is good to keep in mind that you may not want to change your website frequently (because it confuses users), but in social media you can post a new Facebook cover photo, a new Twitter design or a new Google+ page design once every few months. In fact, this is sound advice because this action is likely to keep your fan base interested and curious to see what you will do next.
At Sacramento Design Network we strive to provide you with quality, unique approaches to social media graphic design through our complex graphic design packages or individually, through our configurator tool. Let us explore your brand’s visual assets and make the most of them in your Facebook cover photo, LinkedIn page design or your Google+ page design, as well as on other social channels.
If you need one more reason to start building a stronger visual presence in social media today, just take a peek at our portfolio. And remember, we are always available, so contact us!