What is identity design?
Corporations are such complex entities that they require a thorough simplification process, capable of unveiling the true corporate identity lying underneath. Values, key insights from the corporate culture and core business assets are the elements that create a brand’s personality and they must all be explored when building a corporate design identity.
Visual identity design is the umbrella concept that gathers all the visual manifestations of the company and all the brands it creates. Branding and the use of trademarks are part of the corporation’s persona, as well as logos, slogans and corporate titles. The corporate identity elements are used throughout all channels and are created to appeal to the target audience.
Ideally, a corporate visual identity manual is created for each company, so that all the design and branding aspects are assembled into one coherent set of guidelines. Aside from logo, slogan and trademarks, the manual should also include font types, color palettes, page layouts and specific contexts in which corporate design can be and cannot be used. If third parties are granted permission to use certain elements, they should also receive clear indications of how to use them, so that the corporate design identity does not become distorted, diluted or wrongly contextualized. This is the answer to the question “what is identity design?”
Corporate design in the online environment
In today’s visually oriented online environment, corporations have a hard time controlling their own visual identity. Any user can modify pieces of it and make them available online. So how can your consumers know that they are really buying from you? By using professionals to design corporate identity elements for your company, you are ensuring that you will have a list of visual assets to use for:
- Differentiation from your competition
- Ensuring that customers know they have entered your authentic website or they are using original products
- Creating an emotional connection between the corporation and its audience
- Giving employees a reason to become attached to the corporate culture
- Expressing your company’s true spirit through innovation and creativity
- Associating core company values with a certain display of graphic elements which endow products and services with unique qualities.
Sacramento Design Network has a team of qualified professional designers that can offer both an internal and an external perspective – a potential source of new ideas on how to design corporate identity for your company and for the brands you manage. All branding and design efforts will be coordinated for impeccable results under direct supervision come from a dedicated project manager. We make corporate design simple and transparent using an established process for best results.